The Federal Trade Commission’s bread-and-butter mission is to prevent deception and unfairness in the marketplace.  FTC CID investigation lawyers have the power to investigate and  agency staff also brings law enforcement actions against false or misleading claims that a product is of U.S. origin. Consistent with applicable FTC Made in USA compliance standards, marketers and manufacturers that promote products as Made in USA must meet the “all or virtually all” standard.  Additionally, as with most other advertising claims, a manufacturer or marketer may make any claim as long as it is truthful and substantiated. The agency has issued an Enforcement Policy Statement on U.S. Origin Claims to provide guidance to marketers that want to make unqualified Made in USA claims under the “all or virtually all” standard and those that want to make qualified Made in USA claims.  The Enforcement Policy Statement applies to U.S. origin claims that appear on products and labeling, advertising, and other promotional materials.  It also applies to all other forms of marketing, including marketing through digital or electronic mechanisms, such as Internet or email. U.S. content mus...